Issue № 01 · Spring MMXXVI
Ayase
A PERSONAL STUDY ON Fig. 00 · Cover

Marketing & Machines.

Words · Images · Code — Ayase

Writing pitches, building brands, running campaigns.
On the side: training models, writing prompts, shipping demos.

Tokyo · MMXXVI Scroll / enter ↓

Ch. 01

About

Personal file

I live in the creative industry but believe engineering is part of creative work.

Raised in the cracks of the internet — blog in elementary school, fanfic in middle school, marketing in college, copywriting for a first job.

"Individual creativity is being multiplied by a thousand."

Obsessions

Running · Murder Mystery · BJJ · Indie games · Electronic music · Late-night writing · Open-source tinkering


Ch. 02

Marketing

Selected · 2024 — 2026

Placeholder entries below; miHoYo work will be added in the next volume.

  1. 01
    2025 · GLOBAL LAUNCH

    Genshin Impact · Mock Project Alpha

    Marketing strategy for a global launch moment. Placeholder copy — scope pending.

    REACH — / —
    MARKETS 12
    ROLE Lead
  2. 02
    2024 · ANNIVERSARY

    Anniversary Campaign · Mock

    Cross-region, cross-IP, cross-media collaboration placeholder.

    TIMELINE 12 wks
    PARTNERS 6
    ROLE PM
  3. 03
    2024 · BRAND COLLAB

    Brand Collaboration · Mock

    Co-branding with FMCG / fashion partners. Placeholder copy.

    CATEGORY FMCG
    FORMATS Film · Retail
    ROLE Creative

Ch. 03

AI

Experiments

"AI is not the next tool; it's the next medium."

Photography begat cinema; large models will begat a new kind of storytelling. I use it to tell stories, ship products, and run experiments.

  1. 01
    2026 · LLM AGENT

    Writing Copilot · Mock

    A long-memory agent that drafts pitches with me. Custom RAG + tool use.

    STACK TS · Claude · pgvector
    STATUS Alpha
  2. 02
    2025 · IMAGE PIPELINE

    Visual Automation Pipeline · Mock

    SD+ComfyUI workflow turning briefs into moodboards and storyboards.

    STACK ComfyUI · SDXL · n8n
    SAVINGS ~70% time
  3. 03
    2025 · PROMPT LIBRARY

    Prompt Library · Mock

    Team-level prompt assets with evaluation, versioning, A/B.

    USERS 30+
    PROMPTS 200+

Ch. 04

Photography

Selected frames
  1. 01
    2025-12-27 ·Shimokitazawa, Tokyo

    meso · Shimokitazawa

    A Japanese-French bistro — refined, and kind to the wallet.


Ch. 05

Contact

Say hi

Coffee, projects, fundraising, friends — all welcome.

Email
hi@ayase.cc
Xiaohongshu
@ayase
X (Twitter)
@ayase